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Singapore Visitor Arrivals in August 2009

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Visitor arrivals to Singapore reached 844,000 in August 2009, registering a 0.7% decline over August 2008. This represented the smallest year-on-year decline this year.

Visitor days were estimated at 3.5 million days, a year- on-year decrease of 7.9% in comparison with August 2008.

In August 2009, Indonesia (132,000), P.R. China (86,000), Australia (67,000), Malaysia (62,000) and India (55,000) were Singapore’s top five visitor-generating markets. These markets accounted for 47.6% of total visitor arrivals for the month.

Among the top 15 markets, Malaysia (+40%) and Hong Kong (+34.7%) registered double-digit growth in August 2009 when compared to August 2008. Their growth could be partly attributed to airfare promotions and Singapore Tourism Board’s in-market activities coinciding with Malaysia’s national day and Hong Kong’s summer holidays.

Visitor arrivals from Australia (+2.5%), the Philippines (+2.5%), Taiwan (+3.3%) and Germany (+5.9%) also saw growth, while USA (0%) arrivals were comparable to August 2008.

 The positive performances can be attributed in part to an increased demand for travel, STB’s summer promotions and destination twinning packages; and additionally, for Germany, promotions under the 2009 Reasons to enjoy Singapore campaign.

Gazetted hotel room revenue was estimated at Sin$125 million, representing a decrease of 24.8% compared to a year ago.

The Average Occupancy Rate was 79.5% for August 2009, posting a 0.9 percentage point decrease over August 2008.

Average Room Rate was estimated at Sin$175, representing a decrease of 24.6% over August 2008. RevPAR decreased by 25.4% to reach Sin$139 in August 2009.

Hotel room revenue was estimated to reach Sin$125 million, a drop of 24.8% against August 2008.

In August 2009, hotels in the Upscale tier reported marginal increase in AOR (+1.3 percentage point).

Both Luxury and Upscale tiers recorded declines of 23.8% in ARR in August 2009, compared to the same month last year. Hotels in the Upscale tier saw the smallest decline (- 22.6%) in RevPAR in August 2009.

See also: Singapore Visitor Arrivals for July 2009 and Singapore Visitor Arrivals for August 2008.

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