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Asia Pacific Hotel Industry Performance in August 2009

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According to data compiled by STR Global, occupancy rates in the Asia Pacific region’s hotel industry dropped 3.3% year-on-year to 63.3% in August 2009; ADR declined 24.7% to US$117.22; and RevPAR fell 27.1% to US$74.18.

“With the Summer Olympics, which were held in Beijing, China, from 8-24 August 2008, China reported the largest decreases of the region,” said Elizabeth Randall, managing director of STR Global. “China dropped 50.5% in ADR and 47.5% in RevPAR for the month. Japan was the only country to report increases in both ADR (+6%) and RevPAR (+1.8%). Among the key markets, Beijing, by far, reported the largest decreases in both ADR (-79%) and RevPAR (-79.9%) due to the Olympics. Hong Kong (-22 ) and Shanghai (-15.4%), which hosted the equestrian and football events, reported ADR and RevPAR declines as well.”

Among the key markets, Shanghai, China, reported the largest occupancy increase, jumping 12.6% to 49.6%. Seoul, South Korea (+7.2% to 83.2%) and Sydney, Australia (+1.3% to 78.4%), also reported occupancy increases for the month. Jakarta, Indonesia, posted the largest drop in occupancy, which fell 22.3% to 59.4%, followed by Bangkok, Thailand, with a 21.2% decrease to 56%.

Tokyo, Japan, experienced the largest ADR increase, up 20.7% to US$227.08. Three other markets also reported ADR increases: Hong Kong, China (+8.7% to US$78.70); Osaka, Japan (+6% to US$130.87); and Bali, Indonesia (+5.4% to US$147.72). Beijing led the ADR decreases, falling 79% to US$86.95, followed by Mumbai, India (-34.1% to US$163.55) and New Delhi, India (-30.9% to US$148.43).

Tokyo (+18.1% to US$162.23) and Osaka (+4.9% to US$104.97) were the only markets to post RevPAR increases. Beijing experienced the largest RevPAR decrease, falling 79.9% to US$49.26. Four other markets reported RevPAR decreases of more than 30%: New Delhi (-39.8% to US$86.84); Mumbai (-36.3% to US$89.47); Phuket, Thailand (-34% to US$41.51); and Bangkok (-32.4% to US$48.15).

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