Hong Kong Tourism Board launches Promotion for Shenzhen Residents

The Hong Kong Tourism Board launched a “Hong Kong Welcomes Shenzhen Visitors with Citywide Promotion” in Shenzhen on Saturday. The 8-month programme that runs until end 2009 will feature a host of offers and privileges by local travel trade, packaged by the HKTB under various themes at different times of the year.

These offers will be promoted and distributed to Shenzhen residents through such channels as the Mainland travel trade and media, with a view to grooming the residents’ habit of making more frequent consumption visits to Hong Kong.

The programme rides on the latest individual visit arrangements for Shenzhen residents implemented by the Central Government. Since 1 April, qualified Shenzhen residents can apply for year-round multiple-entry visas to visit Hong Kong, while those with no registered households in Guangdong may apply for individual visit endorsement in Shenzhen at a later date. The programme also leverages the upcoming Labour Day Golden Week holidays in Mainland China.

During the first phase of the programme in late April and May, Shenzhen residents will be offered privilege coupons given out by the Joint Coalition Against Financial Tsunami. These coupons, which were extended by more than 30 merchants in Hong Kong, provide retail and dining discount worth more than HK$2,000.

In addition, to widely publicise shopping tips among Mainland visitors so that they can have an even more enjoyable experience of Hong Kong, the HKTB will distribute “Tips and Hints on Shopping and Dining Guide” to visitors at those entry points frequently used by Mainland visitors, such as Lo Wu and Lok Ma Chau, on weekends and public holidays in late April and May. The leaflet provides useful information on shopping and dining in Hong Kong, as well as hotlines of Consumer Council, Customs & Excise Department, the Travel Industry Council (TIC) of Hong Kong and the HKTB.

See other recent news regarding: Travel News Asia, HKTB, Hong Kong, Shenzhen