The U.S. hotel industry recorded declines in all
three key performance measurements during September 2009.
According to data from STR, the industry’s
year-on-year occupancy levels fell 6.3% to end the month at 56.7%.
ADR dropped 10.2% to finish the month at US$96.67, while RevPAR
decreased 15.9% to finish at US$54.78.
“September results, while in line with our
forecast, made it clear that an unforeseen early recovery in
lodging industry fundamentals does not seem imminent” said Mark
Lomanno, president of STR. “While demand has begun to stabilize in
the important Middle and South Atlantic regions, average room
rates continue to be a drag on revenue generation. We will be very
closely watching fourth quarter results anticipating incremental
improvement in key indicators, even though we fully expect most
results to still be negative.”
Among STR’s top 25 markets,
Norfolk-Virginia Beach, Virginia, was the only market to report
increases in all three metrics: Occupancy for the month was up 4.4% to 53.2, ADR rose 1% to US$85.75, and RevPAR
jumped 5.5% to US$45.58.
Oahu Island, Hawaii,
experienced the largest increase in occupancy, which jumped 7.5% to 74.7%. Other
tp 25 markets to post occupancy
increases include: Anaheim-Santa Ana, California (+3.4% to
61.7%); New York (+1% to 85%);
Tampa-St. Petersburg, Florida (+1% to 43.9%); and
San Francisco/San Mateo, California (+0.2% to 82.8%). Houston, Texas, reported the largest occupancy decrease,
falling 26.2% to 50.2%, followed by New Orleans,
Louisiana (-26% to 42.5%), and Dallas, Texas
(-21.1% to 50.6%).
Beach, none of the top 25 markets posted ADR increases for the
month. Minneapolis-St. Paul, Minnesota-Wisconsin reported the
largest ADR decrease, dropping 23.6% to US$92.15, followed
by New York with a 23.2% decline to US$249.24.
markets experienced RevPAR decreases of 30% or more: New
Orleans (-38.3% to US$37.70); Houston (-38.1% to
US$44.57); Minneapolis-St. Paul (-32.8% US$57.35); and
Dallas (-30.2% to US$42.57).
See other recent news regarding: