Singapore Airlines has teamed up with Singapore
Tourism Board (STB) and the Civil Aviation Authority of Singapore
(CAAS) in a global campaign to attract visitors to Singapore.
The special SIA Holidays package to be launched from the end of
this month will be supported by a range of promotional activities
throughout the year in the Singapore Airlines and SilkAir route
network of 93 cities in 38 countries.
“The thrust of the
campaign is to bring visitor numbers back to Singapore. Both short
and long haul markets would be targeted from the outset,” said Mr
Huang Cheng Eng, Singapore Airlines Executive Vice President,
Marketing & The Regions.
“The promotions will be launched in
phases across Singapore Airlines’ network and over $9 million will
be pumped in jointly by Singapore Airlines, STB, CAAS and the
travel industry for joint in-market promotions and advertising, as
well as value-adds to the package,” he added.
Mr Ken Low, Singapore Tourism
Board's Assistant Chief Executive (Marketing), said,
"STB's collaboration with Singapore Airlines, SilkAir
and CAAS is a prime example of the travel industry here
working together. We are very excited with the
partnerships that are being forged - and pleased that
travelers will benefit and get to enjoy so much more
value in the great deals and irresistible offers under
the '2009 Reasons to enjoy Singapore' banner."
the campaign, Singapore Airlines and its industry partners have
lined up a collection of special packages for travellers, including a
FREE first night’s stay in Singapore, with a minimum stay of two
nights, subject to terms and conditions.
Also included in the
package are free airport transfers, discounted entry to selected
Singapore’s leading attractions and unlimited free rides on the
Singapore Airlines “Hop-On Bus” – an air-conditioned bus service
that allows customers to visit over 20 major attractions in
Singapore, including the popular shopping malls and restaurants.
Customers staying at participating hotels will also enjoy 50%off food and beverage discounts at their respective hotels’
designated F&B outlets.
Apart from boosting tourist arrivals,
there are also attractive deals for Singaporeans looking
Singapore Airlines and SilkAir are offering SIA
Holidays and SilkAir Holidays to their destination cities in
countries such as Cambodia, Indonesia, Malaysia, Thailand, Vietnam
and Hong Kong. Some of these will first be
offered from 27 February to 1 March 2009 at the NATAS Travel Fair.
SIA Holidays Participating Hotels
in Singapore include:
- Allson Hotel Singapore
- Carlton Hotel
- Concorde Hotel Singapore
- Copthorne Orchid
- Furama Riverfront Singapore
- Hotel Royal
- Hotel Royal @ Queens
- Ibis Singapore on Bencoolen
- Link Hotel Singapore
Pan Pacific Orchard
- Parkroyal on Beach Road
Peninsula Excelsior Hotel
- Rendezvous Hotel Singapore
River View Hotel Singapore
- The Regent Singapore
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