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Starwood Opens 40 Hotels and Signs 25 New Deals in North America

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Starwood has executed 25 new deals and opened more than 40 hotels in its North America Division in 2009, with an additional 20 anticipated to open by year’s end. These developments are illustrative of Starwood’s overall global growth that includes nearly 60 hotel openings and 50 deal signings over the past ten months alone.

Despite tough market conditions, Starwood recently signed deals that include an Aloft property in Atlanta, an Element property in Ontario, a St. Regis property in Bermuda, and a Westin property in New Jersey.

"We continue to focus on smart growth, which is key in today’s challenging environment. And while the pace of new deal executions has slowed, our recent deal signings reinforce that there are still growth opportunities in the right markets with the right brands," said Paul Sacco, Senior Vice President of Development for Starwood’s North America Division. "In fact, this year we have signed more than our fair share of new deals in the luxury, upper-upscale and select service segments."

Globally, Starwood is on a journey to open its 1000th hotel and resort, and the North America Division is reaching many of its own milestones along the way. Among the milestone openings achieved over the past 10 months are:

500th Hotel in North America: The St. Regis Atlanta
30th W Hotel Worldwide: W Fort Lauderdale
5th Element Hotel in North America: Element Denver Park Meadows
30th Aloft Hotel Worldwide: Aloft Tallahassee Downtown
100th Four Points by Sheraton in North America: Four Points by Sheraton Cambridge, Ontario

The remainder of 2009 will prove to be equally meaningful with hotel openings to include the highly anticipated Sheraton Puerto Rico Convention Center & Casino, Le Meridien Philadelphia, The St. Regis Resort & Residences, Deer Crest and W hotels in Boston, Hollywood and Vieques, Puerto Rico.

"Each of our new openings – from select service, to upper upscale, to luxury – are brand enhancing properties that will continue to provide owners and guests with the world class Starwood experiences they have come to expect," said Denise Coll, President of the North America Division for Starwood. "These new properties, combined with our more than 500 existing hotels in North America, help ensure that Starwood is everywhere our guests want to be."

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