Hilton Hotels Corporation becomes Hilton Worldwide

Hilton Hotels Corporation is now officially Hilton Worldwide. The company, launched its new corporate name and logo on Wednesday.

“This is an incredibly dynamic time in our company’s history. On the heels of a successful move into our new global headquarters, we’re excited to launch our corporate identity that better represents who we are today and our aspirations for the company going forward,” said Christopher J. Nassetta, President and Chief Executive Officer, Hilton Worldwide. “While our corporate name and logo have changed, the best of our company - the passion, commitment and high standards of our team members that translate into exceptional experiences for our guests - remains the same.”

The new corporate name and logo follow the company’s recent relocation of its global headquarters from Beverly Hills, Calif., to McLean, Va. These changes have also been mirrored by the internal launch of a refreshed company vision, mission, values and key strategic priorities, which are intended to communicate more clearly how Hilton conducts business and plans to achieve company goals.

Hilton Worldwide’s portfolio of ten brands comprises more than 3,300 hotels in 77 countries around the world. The company will open more than 300 hotels this year.

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