Hilton Hotels Corporation is now
officially Hilton Worldwide. The company, launched its new
corporate name and logo on Wednesday.
“This is an incredibly dynamic time in our
company’s history. On the heels of a successful move into our new
global headquarters, we’re excited to launch our corporate
identity that better represents who we are today and our
aspirations for the company going forward,” said Christopher J.
Nassetta, President and Chief Executive Officer, Hilton Worldwide.
“While our corporate name and logo have changed, the best of our
company - the passion, commitment and high standards of our team
members that translate into exceptional experiences for our guests
- remains the same.”
The new corporate name and logo follow the
company’s recent relocation of its global headquarters from
Beverly Hills, Calif., to McLean, Va. These changes have also been
mirrored by the internal launch of a refreshed company vision,
mission, values and key strategic priorities, which are intended
to communicate more clearly how Hilton conducts business and plans
to achieve company goals.
Hilton Worldwide’s portfolio of
ten brands comprises more than 3,300 hotels in 77 countries around
the world. The company will open more than 300 hotels this year.
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