Australia’s capabilities to deliver ‘green’ events
will be the focus of the 11th Team Australia Business Events Educational
(TABEE) trade mission to Kuala Lumpur next month.
The event, which is expected to bring around 40
Australian convention bureaux and industry partners together to
meet with 100 corporate meeting and incentive decision makers from
across Asia, gets underway from 2 to 4 March.
Australia Managing Director, Geoff Buckley said the theme for the
event this year – ‘meet where the environment and community
matter’ – would provide an opportunity to showcase Australia’s CSR
“The Asian business events market is
extremely important to Australia and TABEE provides an opportunity
to meet face-to-face with the key decision makers across Asia,” Mr
“This year we will be focused on promoting
Australia’s ability to deliver world class, sustainable business
events with amazing tailor-made experiences.
Australia recently completed an audit of Australian business
events product which provides strong evidence that Australia is
leading the way in terms of corporate social responsibility
specific to business events.
“TABEE 2009 will provide an
opportunity to highlight the results of this new report to our
business partners in Asia and in particular the venues and
services in Australia that can assist businesses in staging events
which have a greater social and environmental focus.
know that 2009 is going to be a tough year for many businesses and
that many will be tempted to focus on short term solutions but our
commitment to promoting sustainable business events is a long term
strategy aimed at achieving best business practices.”
Tourism Australia’s Head of Business Events Australia, Joyce
DiMascio said TABEE was extremely effective in enabling the
Australian industry to establish important relationships with
corporate meeting and incentive decision makers to boost their
profile in Asia.
“TABEE provides a fantastic opportunity
to ensure that Australia’s strong partnerships with the business
events sector in Asia continue,” Ms DiMascio said.“In the
current climate TABEE is a great forum for highlighting
Australia’s competitive advantages – whether it’s the world-class
facilities, new products and experiences, inspiring programs, or a
commitment to corporate social responsibility.
delivering TABEE this year we are asking all partners to support
our ‘green’ focus in big and small ways so that the decision
makers can experience first-hand Australia’s creative approach to
delivering sustainable business events.
“The program will
also include experts on corporate social responsibility specific
to the business events industry to assist our partners in making
informed choices about future corporate meetings and incentives,”
Ms DiMascio said.
Guest speakers for TABEE 2009 will
include: Scientist and broadcaster, Robin Williams speaking on
Environmental Advocacy; President of MCI, Asia Pacific, Robin
Loekerman; and Sustainability Consultant, Robyn Joseph. Key
Executives from the Asian pharmaceutical, travel and insurance
sectors will also speak at the event.
in the event will include agents and corporate end users
representing the pharmaceutical, direct selling and insurance
industries from 11 key markets in Asia, including China, Korea,
India and Taiwan.
Australia’s delegation for the trade
mission will include: 10 Australian convention bureaux; key
business events hotel operators and convention venues including
Accor, IHG and Hilton Sydney; incentive product operators such as
Dreamworld; production companies such as Offsite Connections; and
inbound tour operators such as ATM, JTM and PTC.
other recent news regarding:
Travel Trade Shows