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The world's largest franchisor of quick-service
restaurants, McDonald's USA, has joined Cornell's Center for Hospitality
Research as a senior partner.
“This is a time for all industry leaders to step
up the effort to improve operations and management strategy,” said
Steve Russell, chief people officer, senior vice president, human
resources. “We're supporting the Cornell research program in an
effort to raise the tide for all industry operators.”
Russell will become a member of the center's
advisory board and is guaranteed a seat, for either himself or one
his colleagues, at all roundtables produced by the center, as well
as an opportunity to meet with researchers to discuss ongoing
studies.
“We welcome McDonald's USA as a senior partner,”
said center academic director David Sherwyn. “Their willingness,
as a leader in the food-service industry, to sponsor conferences
and research demonstrates a forward-looking approach to the
industry's present situation. I look forward to working with Steve
Russell on our advisory board.”
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