Exhibitor registrations for ITB Asia are up 20%
compared to same period last year. With three months to the show,
new exhibiting organisations include the Japan National Tourism
Organization, THAI Airways International, Qatar Airways and
Sharjah Tourism. The city tourism bodies of Shanghai, Osaka and
Busan have united to promote their own “Golden Triangle” at
ITB Asia for the first time.
Organisations have also increased stand space. Cambodia, Dubai,
Maldives, Myanmar, Sarawak, Slovenia and Tanzania have doubled
their exposure compared to last year. Indonesia has increased
floor space by 67%, Thailand by 50%. Most NTOs at ITB Asia will
sub-let part of their large tourism pavilions to smaller operators
from their respective countries.
General Manager of Messe
Berlin (Singapore), Ms Whey Whey Ng, said, “After only one year
since the inaugural ITB Asia, the show is proving to be strong and
reliable. Ahead of the economic upturn expected next year,
exhibitors and buyers are choosing ITB Asia because it is a travel
trade show they can rely on to deliver results in trying times.”
The inaugural ITB Asia last year attracted 651 exhibiting
companies from 58 countries. Up to 6,200 delegates attended the
three-day B2B show and convention.
The current economic recession has, however, hit small and
medium-sized enterprises. Their bookings for ITB Asia 2009 are
down 25%. Hotel bookings for the show, which takes place 21-23
October in Singapore, are also down 7%.
Nevertheless, some big
hotel companies have bucked the trend and increased their
presence. These include WORLDHOTELS (up 100%), Moevenpick Hotels
(up 100%), Carlson Hotels (up 50%) and Park Hotels (up 39%).
ITB Asia, which positions itself as “The Trade Show for the
Asian Travel Market”, has been designed to meet the needs of all
three elements of the modern travel industry: leisure travel,
meetings and conventions travel (MICE), and corporate travel.
Some 54% of buyers who have so far applied to attend ITB Asia
are interested in leisure travel, 36% of them in MICE, and 10% in
corporate travel. Over half of the applicant buyers come from Asia
(56%) followed by Europe (22%), the Americas (10%), Oceania
including Australia and New Zealand (7%), and the Middle East 4%.
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