Overall spend by both local and tourist
MasterCard cardholders combined held steady at The Great
Singapore Sale this year.
Total spend over the two month period
of the GSS (29 May - 26 July 2009) was US$697.7 million, down
marginally by 0.5% compared to the US$701.1 million spent in the
same period last year (23 May – 20 July 2008). Overall, the
number of transactions rose 13% to 6,097,211 this year.
Tourist spending also maintained at levels similar to 2008.
Visiting MasterCard cardholders spent US$248.5 million,
slightly more than the US$248.4 million spent in the same period
Cardholders from the US, Australia, UK and Malaysia were the biggest spenders.
Spend by Singaporean MasterCard
cardholders was almost equal to last year, down only 1% to US$
449.2 million. Transactions though were up 13%, indicating that
local shoppers made a larger number of small-ticket item
purchases during the Sale.
“We are very pleased that
MasterCard, as the official card for the GSS, has achieved such
encouraging figures. If their data is indicative of all sales
achieved during this period, then retailers will be happy as
they were hoping that sales achieved during this year’s GSS would
at least equal that of GSS 2008, given that sales were slow in the
months preceding GSS 2009. The steep discounts and promotions
that retailers offered this year to attract customers who were
after great savings and big value, were probably among the key
factors which contributed to this very laudable result,” said
Lau Chuen Wei, Executive Director, Singapore Retailers
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