IDeaS Revenue Optimization, a provider of revenue
management and optimization solutions and services and SAS, a company
that specialises in business analytics, are to host an hospitality
education seminar in Singapore on Thursday 5 March.
The educational seminar is being staged in
response to overwhelming industry demand for specialized support,
tailored for the current economic climate.
market turmoil caused by the credit crunch, the need to optimize
profit and build customer loyalty becomes ever more important,”
said Allan Taylor IDeaS Regional Director of Sales,
Asia. “The SAS / IDeaS Hospitality Seminar presents a
unique opportunity to hear what leading industry
practitioners have to say about the benefits that
predictive analytics and revenue management solutions
can bring during times of economic downturn.”
Tailored for the unique needs of the industry, the SAS / IDeaS
Hospitality Seminar will deliver valuable insights about guest
behaviors, demand patterns, property performance, promotional
campaigns, loyalty programs and more.
The SAS / IDeaS
Hospitality seminar will seek to provide hospitality organisations
with key business insights focusing on:
• Who are
organizations’ most valuable customers?
• What pricing
strategies should be used for hotel rooms in order to maximize my
profits for the whole property?
• How should marketing
resources be utilized to attract and retain the most profitable
customers with offers that are tailored to their particular
Traditionally, simple query and reporting tools,
coupled with instinct and intuition have sought to address issues
surrounding guest profit optimization. However, the current
economic climate demands more advanced decision support solutions
with predictive analytics and optimization capabilities.
“With disparate systems for each arm
of a hospitality organization - from hotel and
convention rooms, spas, restaurants to retail and
entertainment – it is sometimes difficult to get a
complete view of total guest spend,” said Benjamin Lim,
Assistant Solution Head, Customer Intelligence, SAS
Singapore. “The right decisions lead to increased guest
satisfaction, loyalty and profitability. The wrong
decisions could mean sending your guests to your
The SAS / IDeaS Hospitality seminar will assist businesses in
helping formulate solid strategies and performance metrics for
individual venues, services and campaigns – while maximizing guest
experience and profitability for the whole organization.
Date / Time: Thursday 5th March, 8am to 11am
Venue: The Art House, Blue
Room, 1 Old Parliament Land, Singapore.
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