Air Miles has restructured its Executive Team in the
Middle East to reflect the company’s ongoing expansion throughout the
These changes will see the areas of
responsibility of several members of the Air Miles Senior Team
being redefined, as well as the creation of new roles, in order to
position the business for continued growth as the Loyalty
Management Industry develops within the region.
“It’s now more important than ever for brands
across all sectors to maintain and even enhance the customer value
proposition. Retail Coalition Loyalty is an extremely cost
effective and customer focused way to achieve this, allowing
retailers to retain their existing customers and maintain
profitable relationships with them, through knowing and
understanding customer needs,” said Dave Battiston, CEO, Air
“In response to this global trend, we have realigned
our Middle East Executive Team to ensure that we can continue to
provide excellent levels of support to our Business Partners in
Accordingly, one of the company’s top
management executives, Awny Ahmed,
who has been with Air Miles
since it’s Middle East launch in 2001, has now taken over the
position of Head of Commercial, a newly created position. Awny
will be fully responsible for the acquisition of new partners,
overall management and support of Air Miles’ existing partners and
rewards suppliers. He will also be responsible for managing Air
Miles’ regional businesses across Qatar, Bahrain, Jordan, Egypt,
Lebanon and Oman.
Previously, Awny played a key role in
acquiring new businesses for Air Miles. He was responsible for the
launch of the Air Miles programme in Bahrain as well as the launch
of My Rewards Points, a stand alone loyalty programme for HSBC, in
Egypt, Oman, Jordan and Lebanon.
“Awny possesses a unique
blend of experience that will enable him to provide valuable
insight into the dynamics of managing multi divisions. His
expertise combined with proven competence makes us confident he
will continue to achieve great things in his new role,” said
To deliver on this, Awny has assembled a strong
and diverse leadership team including Jacque Le Roux, Yousef Al
Sawalhi and Fazil Nazir, to ensure Air Miles continue to provide
excellent service to its partners.
Jacque Le Roux has been
promoted to Manager, Client Relations (with a primary focus of
working with existing participants), Yousef Al Sawalhi as Manager,
New Business (focusing on the expansion of the Air Miles retail
programme), and Fazil Nazir as Manager, Incentives (focusing on
the expansion of the Air Miles Incentives programme).
Regionally, Awny will be supported by
Murtadha Qambar, who has
been promoted to Country Manager Bahrain and Ashraf Sharqawi,
Country Manager Qatar.
In addition, Air Miles will have
on-the-ground support from Paul Lacey, International Programme
Director from Groupe Aeroplan (the owner of Rewards Management
Middle East, which operates Air Miles).
responsible for Frequent Flyer Programme development for Groupe
Aeroplan, is a global expert in the frequent flyer and travel
Within the Middle East region,
retailers taking part in the Air Miles coalition loyalty programme
benefit from having access to one of the Middle East’s largest, most
active customer databases of over 1.5 million members in the UAE.
“With our extensive region wide
coverage, global expertise, and refined internal
structure we are well positioned to ensure our business
partners achieve continued growth during the year
ahead,” Battiston concluded.
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