ASIA Travel Tips.com

Tourism New Zealand Gets $2.5 Million Boost

Search ASIA Travel Tips .com Latest Travel News Send to Friend Tuesday, 17 March 2009

Tourism New Zealand is to receive an additional $2.5 million from the government to help boost its ‘What’s On’ marketing campaign in Australia.

Tourism New Zealand Chief Executive George Hickton said that despite a drop off of numbers in some long-haul markets, the Australian market still holds potential.

"This additional funding will help profile New Zealand as a holiday destination through the quieter winter months and then in to summer.

"We now have an opportunity to attract Australian visitors to more of our regions as well as appealing to the ‘visiting friends and relatives’ market that we have not specifically focused on before."

The ‘What’s On’ campaign was originally devised to attract more Australian visitors to New Zealand in the ‘shoulder seasons’ - that is autumn and spring. Last year for the first time the campaign was used to promote travel to New Zealand in summer, and earlier this year was used to attract early-bird ski bookings to New Zealand.

"The $2.5 million will allow us to run the campaign regularly throughout the year," Mr Hickton added. "But it will not just be used for advertising - we will be working on more opportunities to get Australian media telling stories about New Zealand. We will also be doing further work with the travel trade in Australia to collectively promote New Zealand as the place for Australians to take a holiday."

The $2.5 million investment will be allocated across three areas:

- Extending the current 100% Pure New Zealand and ‘What’s On’ activity in Australia to increase autumn and winter arrivals

- Increased public relations activity

- Working with industry partners to convert awareness of New Zealand into actual travel.

Australia is New Zealand’s largest visitor market supplying almost 978,000 arrivals in the year to January 2009. Over summer, visitor arrivals from Australia rose while those from many other markets declined.

See other recent news regarding: Airlines, Aviation, Flights, Hotels, Promotions, New Hotels, Visitor Arrivals, Free Deals, Cruises, New Zealand

Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address to the right. You can also stay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
     
Exclusive HD video interview with Mr. Fumihiro Sakakibara, General Manager - Japan, Macao Government Tourism Office. Aviation industry update from the Group CEO of AirAsia, Mr. Tony Fernandes, and Gary Chapman, Emirates' President Group Services and dnata. Exclusive HD video interview with Mr. John R. Rolfs, General Manager of The Ritz-Carlton, Tokyo and Vice President Japan & Korea. In this interview, filmed in a luxurious suite at The Ritz-Carlton, Tokyo on Sunday, 24 September 2017, we ask Mr. Rolfs to tell us more about the property.
Macao Tourism Update Aviation: AirAsia and Emirates The Ritz-Carlton, Tokyo
What exactly is going to happen to The Dusit Thani Bangkok hotel, when will it close, what about the staff, when will the new Dusit Thani Bangkok open and what will it be like? In this exclusive HD video interview with Ms. Sukanya Janchoo, General Manager of The Dusit Thani Bangkok, Steven Howard of TravelNewsAsia.com asks Khun Sukanya about the hotel, its markets, RevPAR and these major changes. Travelodge Hotels Asia’s Brands and Expansion Plans - Exclusive HD Video Interview with Stephen Burt, Chairman. Exclusive HD video interview with Alejandro Bernabe, Group Director of Avani Hotels and Resorts. We talk about Avani Hotels' future plans and what exciting new developments are in the pipeline. You will also learn that Avani is about to announce a new sub brand, is currently building its first resort with private pool villas and what the group's position is on new technology.
Dusit Thani Bangkok Travelodge Hotels Asia Avani Hotels & Resorts
Jonathan Wigley, CEO of Travelodge Thailand, outlines expansion plans in HD Video Interview. Exclusive HD video interview with Myanmar's Minister of Tourism and Hotels, H.E. U Ohn Maung, about the status of tourism in the beautiful and mystical country of Myanmar (formerly known as Burma). Birth of a Luxury Thai Hotel Brand - HD Video Interview with Christopher E. Stafford, Chief Operating Officer of the newly formed 137 Pillars Hotels & Resorts.
CEO of Travelodge Thailand Myanmar Tourism Update Birth of Luxury Thai Hotel Brand
This HD video tour of Thai AirAsia X's brand new 337-seat Airbus A330-300 aircraft was filmed at Don Mueang Airport in Bangkok, Thailand on 14 May 2014  Exclusive HD video interview with Jaime J. Bautista, President & Chief Operating Officer (COO) of Philippine Airlines (PAL) HD video of the interior and exterior of a Thai Vietjet Airbus A320-200.
Thai AirAsia X A330-300 PAL President & COO Thai Vietjet A320-200
Inside Qatar Airways Boeing 787-8 Dreamliner - HD Video It takes 800 workers between 65 and 80 days to assemble, install, test, paint, furnish and deliver an Emirates Airbus A380. Showers, Bars, Lounge - The Emirates Airbus A380 Has Them All - HD Video Tour Thai Airways International Takes Delivery of Brand New Boeing 777-300ER
Qatar Airways B787 Emirates A380 Thai Airways B777-300ER
Latest Travel News
Advertising
Advertising
Copyright © 1997-2017 ASIATravelTips.com/TravelNewsAsia.com