Singapore Airlines and Tourism New South Wales
have signed a joint marketing agreement aimed at boosting visitor
numbers to Sydney and beyond.
Under the terms of the MoU, both parties will jointly explore and implement
activities to promote tourist traffic to New South Wales, by way
of Singapore Airlines’ services between Singapore and Sydney. Each
party has agreed to commit A$300,000 per year over three years to
fund marketing programmes.
The importance of Sydney and New
South Wales to Singapore Airlines is underpinned by the fact that
Sydney was the first city in the airline’s route network to
receive the world’s largest commercial jetliner, the
“This agreement reinforces our commitment to
promote tourism to New South Wales and Australia. We have remained
steadfast in that commitment for more than 40 years. From a once a
week service using a chartered Boeing 707 in 1967, we are now operating
four daily flights to Sydney with a combination of A380, Boeing 747-400
and 777 services,” said Mr Huang Cheng Eng, Singapore Airlines’
Executive Vice President, Marketing & The Regions.
McKay, Minister for Tourism for New South Wales, added, “This three year
partnership will strengthen the existing relationship and help to
extend the reach and effectiveness of New South Wales tourism
campaigns overseas. Singapore Airlines has a global network
serving 65 cities in 35 countries and their Singapore hub offers a
major opportunity for New South Wales to attract visitors into
Sydney and beyond.”
Major markets for tourist arrivals into New
South Wales include the Middle East, India, China, Japan,
Singapore, Indonesia, Germany, the UK, France and Russia.
Singapore Airlines operates 92 weekly flights to five cities in
Australia. These include 28 frequencies per week to Sydney, 21 to
Melbourne, 19 to Brisbane, 17 to Perth and seven to Adelaide.
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