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Singapore Airlines and Tourism NSW sign Joint Marketing Agreement

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Singapore Airlines and Tourism New South Wales have signed a joint marketing agreement aimed at boosting visitor numbers to Sydney and beyond.

Under the terms of the MoU, both parties will jointly explore and implement activities to promote tourist traffic to New South Wales, by way of Singapore Airlines’ services between Singapore and Sydney. Each party has agreed to commit A$300,000 per year over three years to fund marketing programmes.

The importance of Sydney and New South Wales to Singapore Airlines is underpinned by the fact that Sydney was the first city in the airline’s route network to receive the world’s largest commercial jetliner, the A380, in October 2007.

“This agreement reinforces our commitment to promote tourism to New South Wales and Australia. We have remained steadfast in that commitment for more than 40 years. From a once a week service using a chartered Boeing 707 in 1967, we are now operating four daily flights to Sydney with a combination of A380, Boeing 747-400 and 777 services,” said Mr Huang Cheng Eng, Singapore Airlines’ Executive Vice President, Marketing & The Regions.

Ms Jodi McKay, Minister for Tourism for New South Wales, added, “This three year partnership will strengthen the existing relationship and help to extend the reach and effectiveness of New South Wales tourism campaigns overseas. Singapore Airlines has a global network serving 65 cities in 35 countries and their Singapore hub offers a major opportunity for New South Wales to attract visitors into Sydney and beyond.”

Major markets for tourist arrivals into New South Wales include the Middle East, India, China, Japan, Singapore, Indonesia, Germany, the UK, France and Russia.

Singapore Airlines operates 92 weekly flights to five cities in Australia. These include 28 frequencies per week to Sydney, 21 to Melbourne, 19 to Brisbane, 17 to Perth and seven to Adelaide.

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