Park Hotel Group has strengthened the
brand identity of its Grand Park tier of hotels, aligning all its
five-star properties under a streamlined branding.
The move - part of an ongoing larger rebranding
campaign for the group - aims to create a stronger brand identity
between its five-star ‘Grand Park’ and four-star ‘Park Hotel’
With this, the following Grand Park properties
have undergone a slight name change:
• In Singapore, Grand Plaza Park Hotel City Hall
is now Grand Park City Hall;
• In Yunnan, China, Grand Park Hotel Kunming is
now Grand Park Kunming;
• In Jiangsu, China, Grand Park Hotel Wuxi is
now Grand Park Wuxi.
Two recent acquisitions by Park Hotel Group have
already been rebranded as Grand Park properties.
In November last year, Grand Castle Hotel
in Xian, Shaanxi, China was rebranded as Grand Park Xian. In
December, the group made its first foray into Japan by acquiring
the Hilton Otaru in Hokkaido which was rebranded as Grand Park
“This is not just a renaming exercise. With a
clear and distinct Grand Park brand evident in our hotel names, we
are able to forge a strong brand identity permeating our portfolio
of properties in Singapore, China and Japan,” said Mr Allen Law,
director of Park Hotel Group.
The rebranding programme also incorporates the
Park Hotel brand name. The portfolio comprises Park Hotel Hong
Kong, the group’s first property established in 1961; Park Hotel
Orchard in Singapore and the upcoming newly-built Park Hotel
Clarke Quay, which is due to open in Singapore in the second
quarter of 2009.
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