Centara Opens Sales Office in Dubai

Thailand-based Centara Hotels & Resort has opened an International Sales Office in Dubai. It is the group's 8th globally.

Centara has been actively promoting its brands within the Middle East region for several years but with a global economic crisis, health concerns regarding Swine flu and political turmoil in Thailand it is increasingly seeing the booming region as a key growth diver for the future.

Commenting on the development Chris Bailey, Senior vice President Sales & Marketing said, “Already last year it was quite apparent to us that some International markets would decline either through concerns for safety or economic pressures. A world bright spot still seemed to demonstrate that Middle East was a market worth additional and strategic support, especially given the increasing air capacity between the region and Thailand. We are absolutely delighted by the results coming out of this new dedicated sales resource and feel we have a huge potential to grow our business during these challenging times.”

Just today, Emirates Airline launched daily A380 flights between Bangkok and Dubai. Just this change of aircraft adds an extra 30% capacity to the route for the rapidly growing airline.

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