Jason Bitter appointed CEO of Air Arabia (Maroc)

Jason Bitter has been appointed Chief Executive Officer of Air Arabia (Maroc).

The new airline which launched operations from its hub in Casablanca on May 6, 2009 focuses on offering value-for money-air travel to and from the Moroccan City of Casablanca.

Air Arabia (Maroc), which operates out of Mohammed V International Airport in Casablanca, currently serves eight destinations in Europe, including Barcelona, Spain; Brussels, Belgium; Istanbul, Turkey; London, England; Lyon, Marseilles and Paris, France; Milan, Italy.

Jason Bitter is a highly experienced industry professional, who has worked for more than 15 years in the sector in Europe and Asia.

Most recently, Bitter served as Chief Executive Officer of the LCC, SkyEurope Airlines, based in Slovakia. Previously, he served as Chief Operating Officer of India’s low-cost carrier, SpiceJet Limited, in New Delhi, India.

Adel Ali, Group Chief Executive Officer, Air Arabia, said, “Jason brings with him enormous global experience in the low-cost sector and a great set of professional skills, which he will apply to the management of Morocco’s newest LCC and the latest member of the Air Arabia family. With this new appointment, Air Arabia (Maroc) will maximise the growth opportunities that exist for the carrier in the dynamic North African and European markets.”

Bitter added, “While the worldwide aviation sector currently faces unprecedented challenges, as a consequence of the global financial crisis, the appeal of value-for-money low-cost carriers has never been greater. Based on the successful management model of Air Arabia, I am convinced that Air Arabia (Maroc) can soar to great heights, providing travellers in North Africa and Europe with the highest standards of safety, service and convenience at extremely competitive prices.”

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