The Pacific Asia Travel Association
(PATA) Foundation today announced its support for the U21GlobalMasterCard scholarship program for women in the travel
and tourism industry.
The non profit foundation called on
companies in the industry to act promptly and take advantage of
the opportunity to offer their women executives the chance to
equip themselves with the latest in training and knowledge. The
last date for nominating candidates for the annual scholarship
program is 30 June.
"We are excited to be supporting this
scholarship program and will work with U21Global and MasterCard
to further maximize its reach. Programs such as these are a great
support to the industry, particularly during the current
economic climate, and help address an important issue the industry
is facing that of developing a skilled workforce who will bring back their knowledge and expertise to
said Terry Francis, Chairman, PATA Foundation.
2006, the scholarship program aims to empower women executives
through education to realize their full potential. It comprises
20 scholarships for the U21Global Postgraduate Diploma of
Developed by U21Global in conjunction
with the Christel DeHaan Tourism and Travel Research Institute
(a part of Nottingham University Business School), the program is
intended for graduates who want to acquire skills in the
management and marketing of tourism and travel products and
It is designed to provide participants with a solid foundation in core management subjects and equip students with
a firm grounding in basic management capabilities.
include general management subjects such as Organizational
Behavior, Finance, Marketing Management and Strategic
Management as well as tourism specific subjects like Service
Quality in Travel and Tourism and Understanding the Tourism
Students completing the Diploma can articulate to The
University of Nottingham Master of Science in Tourism and
Moreover studying has never been more flexible
as students under the program now enjoy the benefit of studying
online, allowing them to better manage their work and educational commitments.
The 20 scholarships are made possible
by a grant from MasterCard Worldwide and U21Global. Since its
inauguration, 60 women have been awarded the MasterCard U21Global
scholarship program for
women in travel and tourism.
The scholars are professionals from a broad spectrum of the industry,
from hotels and airlines to travel and tour operators.
Organizations from the travel and tourism
industry across Asia Pacific, South Asia, South Africa, Saudi
Arabia and UAE are invited to nominate female employees. U21Global
and MasterCard will then institute a distinguished panel of judges
to choose the 20 recipients.
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