The Melbourne Convention + Visitors Bureau (MCVB)
has added one of Australia’s premium wine regions to its AIME 2010
Pre Touring Program for hosted buyers.
Valley, located just one hour’s drive from Melbourne’s CBD, is a
world renowned wine region reminiscent of Tuscany in Italy or the
beautiful Burgundy region of France. Also known for its five star
resorts and conference facilities, nature based experiences and
gourmet food, it is sure to be a one of AIME’s most popular
“Last year we doubled our number of
pre tours giving hosted buyers a choice of eleven different
options. The program was so successful that we decided to increase
it to thirteen pre tours, to offer even greater diversity,” said MCVB’s CEO, Sandra Chipchase. “We’ve added three new regional Victoria destinations
- Yarra Valley, Southern Grampians and Mildura – and with such
amazing options I think hosted buyers will have a tough time
deciding which destination to visit.”
AIME 2010, 18th Asia-Pacific Incentives & Meetings Expo, will be
held on 2 - 3 March at the Melbourne Exhibition Centre, Australia,
with pre touring commencing on Saturday 27 February.
The thirteen pre touring programs are available in half-day,
full-day or two-day one night options.
program you won’t want to miss,” said Sandra Chipchase. “Whether
you are an Australian buyer or an international buyer, you will
find pre touring an invaluable source of great ideas for your next
conference or incentive.”
The nine two-day
excursions are offered on Saturday and Sunday, 27 and 28 February,
and buyers will need to arrive in Melbourne by Friday 26 February.
The tours will showcase some of the most beautiful
and scenic areas around Melbourne including: the historic gold
rush cities of Ballarat and Bendigo; the home of the little
penguins, Phillip Island; the spectacular Great Ocean Road; the
stunning Mornington Peninsula; and the amazing Geelong waterfront
and the Bellarine Peninsula.
New to the program
are: Yarra Valley & the Dandenongs; the inland oasis of Mildura,
situated beside the Murray River and home to the famous Stephano’s
Restaurant; and the spectacular Southern Grampians mountain range,
the heart of Victoria’s ‘Western District’.
full-day tours on Sunday 28 February give hosted buyers the
opportunity to indulge in a Melbourne culinary arts experience,
travel back in time to the gold rush days, or take an Australian
garden journey learning about traditional plant usage and hearing
stories about the Australian landscape.
Buyers with less time can enjoy a half-day Indigenous event on
Sunday 28 February. The Koori Heritage Trust Cultural Centre
provides a rich cultural experience spanning 60,000 years. It
tells the Koorie story by Koorie people.
Pre touring is available exclusively to AIME
2010 hosted buyers and bookings can be made directly in the Hosted
Buyers Zone of the AIME website.
Buyers who register and
qualify for the Hosted Buyer Program by 31 October receive a
10% discount on the registration fee.
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