A new campaign launched in Australia on Boxing Day is
helping boost interest in New Zealand as a summer holiday destination.
Visits to Tourism New Zealand’s consumer travel
newzealand.com/travel/australia, were up 70% in the second
week of January (to 27,000), compared with the same period last
The campaign has been strongly supported by the
Australian travel trade and New Zealand industry, with 71 special
deals currently available online.
Air New Zealand has also backed the campaign,
with a joint television commercial and online advertising to
promote its direct flights from A$219 each way.
Tourism New Zealand’s Regional Manager Australia
Barry Eddington said feedback from the travel trade suggests New
Zealand is currently among one of the highest selling
"Pre-Christmas we knew that around 80% of
Australians planning a summer holiday were yet to book," he said.
"The timing of the launch of our latest ‘What’s On’ campaign has
helped put New Zealand in a strong competitive position.
"Consumers appear to be making good use of the
airfare deals currently on offer and the travel trade are
reporting a marked increase in late bookings since the New Year."
With visitor arrivals from other major markets
forecast to be down over the next three months, Tourism New
Zealand has brought forward spending in Australia in order to take
advantage of the opportunities presented by this market.
The summer ‘What’s On’ campaign will run through
until the end of April, with the latest campaign commercials
focusing on new experiences - from indulgence to invigoration and
family-friendly holidays - that can be enjoyed in New Zealand over
the summer and autumn seasons.
A new commercial targeting ski and snowboard
fanatics will also run later in the summer, encouraging this niche
market to get in early and book their winter ski holidays to New
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