One of Australia and New Zealand’s largest
accommodation providers, Stella Hospitality Group, has changed its
name to Mantra Group.
The company name change follows the recent
announcement by owners CVC Asia Pacific that the Stella Group has
been restructured and recapitalized with Stella Travel Services
and Stella Hospitality Group being separated into two
independently operating businesses.
chief executive officer Bob East said the rebranding would herald
an exciting phase of growth and expansion for the company.
“The separation of the two businesses means each can
operate independently and focus on being the best in their
respective fields. The recapitalization has given us a strong
balance sheet and an injection of funds which allows us to forge
ahead with our plans to expand our three consumer brands of
Peppers, Mantra and Breakfree with confidence,” Mr East said.
Mr East added that the renaming to Mantra Group was part of
a logical progression for the company.
Hospitality Group was built on nine hotel brands amalgamated into
three core brands of Peppers, Mantra and BreakFree. Peppers and
BreakFree were existing successful brands while the Mantra brand
was developed by our team and is now the fastest growing hotel
brand in Australia,” he said. “It is a name that
has had great exposure. It represents the best in home-grown
skills and service and is synonymous with integrity and
professionalism which are the key values that our company is built
Mantra Group will operate the Peppers, Mantra and Breakfree brands with a
clear mandate for future growth. There are currently 140 resorts,
retreats, hotels and apartments throughout Australia and New
“In the future, we plan on increasing the size of
the Peppers, Mantra and BreakFree portfolios as well as new
initiatives like introducing the Peppers product into a CBD
environment,” Mr East added.
The Mantra Group employs more than
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