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Star Alliance adds Sports and Cultural Events to Conventions Plus

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Star Alliance has expanded its Conventions Plus product beyond traditional conventions to include travel arrangements for major cultural and sporting events.

“Building on the experience which we have gained over the last seven years in providing travel arrangements for convention organisers on the Star Alliance network, we are looking forward to serving a new target group in the field of cultural and sporting event organisers,” said Peter Glade, Director Sales and Market Development at Star Alliance.

Star Alliance Conventions Plus provides simplified travel solutions to event organisers by allowing them access to the entire alliance network through one of the member airlines. The organiser also receives a support programme which includes tickets and promotional assistance.

In general, delegates are entitled to fare discounts ranging from 10 to 20%, depending on the type of fare, class of travel and airline used. Travel can be either in Business or Economy Class, and one companion may also travel on the delegate fare discounts.

Delegates enrolled in any of the Star Alliance member airlines’ frequent flyer programmes are able to earn miles or points on their tickets. Moreover, Star Alliance Gold and Star Alliance Silver customers may also avail themselves of the benefits accorded to them by their status when travelling on Conventions Plus fares.

In order to qualify for Conventions Plus, the designated event must be of a global scale, with a minimum number of 500 international delegates from at least three different countries and two continents. The lead time to the event should be at least six months.

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