InterContinental Hotels Group has launched a “Friends
and Family” programme that harnesses its over 330,000 staff strength to
promote hotel bookings to their social networks.
The new global IHG Friends and Family programme
provides hotel rooms at over 4,150 hotels worldwide at attractive
rates for friends and family of IHG colleagues around the world.
Everyone who works in an owned,
managed or franchised hotel or in an IHG corporate
office is eligible to participate in the programme.
IHG’s brands include InterContinental Hotels &
Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday
Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites
and Candlewood Suites.
After registering through
IHG’s intranet, all staff will receive an email with a unique web
link to a special personal hotel booking webpage. Staff can
then forward the web link to their friends and family, who then click
the link to go to this personal web page and book their stays at
Staff will enjoy special rates for any
reservation made before 31st May 2009 for bookings made up to one
year in advance of stay. They can even see the discount
they are getting.
are seeing tremendous excitement and results for this programme
which leverages our scale. We’ve always been proud of our brands
and we can now share the passion we have for our brands and offer
attractive hotel rates to our social circles,” said Gary Rosen,
senior vice president Sales and Marketing, IHG Asia Pacific.
other recent news regarding:
InterContinental Hotels Group,