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Best Western is to launch a specially-created in-house
spa brand, ‘Bhuvana, my spa’. The spas will start to be featured in Best
Western properties across Asia in 2009. The word “bhuvana” in Sanskrit
refers to ‘The Earth’ or ‘Universe’.
Bhuvana will be exclusively available
in Best Western hotels and resorts. The spa menu will
offer a
variety of treatments, including Bhuvana
Signature Massage, Balinese Aromatherapy Massage, Thai Massage, Feet
Reflexology, Bhuvana Hand Treatment, and Bhuvana Feet Treatment.
“Bhuvana allows us to
offer our guests something extra special to enhance their stay with us,”
said Best Western International Vice President International Operations
Asia, Glenn de Souza. “At the same time, from a business perspective,
the spas create an additional profit center for our member hotels. This
will bring them more revenue per guest as well as more actual
customers.”
The goal is for every Best Western
Premier property in Asia to have a Bhuvana Spa.
“The spa adds extra depth and
character to the quality of experience enjoyed by our
hotel guests,” said BWI Asia – Spa Operations Manager, Lorievelle
Valeriano. “When hotels don’t offer a spa, their guests
seek out treatments elsewhere as part of their leisure and relaxation
itinerary.”
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