The Khiri Travel Group has launched Khiri Asia
to promote Thailand and Indochina to the Asian travel trade,
starting with India.
Under the leadership of Khiri Travel CEO
Ashok Kapur, Khiri Asia's strategy will be to build partnerships
with Asian travel agents sending clients to Thailand, Cambodia,
Laos and Vietnam.
Since 1994 Khiri Travel has specialized in
servicing travel agents in Europe and North America, however Khiri Asia,
will only target Asian regional markets with a relatively short
flight time to Bangkok.
"Khiri Asia will offer authentic
travel experiences for increasingly discerning travel agents in
Indian cities such as Delhi, Mumbai, Bangalore and Chennai," said
Mr Kapur. "High quality personal service is our core proposition.
It is reflected in our choice of hotels, itineraries and supplier
Khiri Travel Group has eight offices across Thailand and
Indochina. Khiri Asia's prime destinations will be Bangkok, Chiang
Mai, Phuket, Pattaya, Siem Reap, Luang Prabang, Hanoi and Ho Chi
Mr Kapur said India was the perfect launch
market for Khiri Asia. "The profusion of new airline routes out of
India's gateway cities has brought India closer to Thailand and
Indochina," he said. "The trend in the Indian travel market is for
more frequent, shorter trips booked close to the travel time. The
top end of the Indian market is well travelled and increasingly
demands authentic travel experiences of real charm and
personality. Khiri Asia is geared to serving such clients."
After establishing itself in India, Khiri Asia will turn to
the Middle East, Singapore and Hong Kong.
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