Khiri Asia Targets Indian Market

The Khiri Travel Group has launched Khiri Asia to promote Thailand and Indochina to the Asian travel trade, starting with India.

Under the leadership of Khiri Travel CEO Ashok Kapur, Khiri Asia's strategy will be to build partnerships with Asian travel agents sending clients to Thailand, Cambodia, Laos and Vietnam.

Since 1994 Khiri Travel has specialized in servicing travel agents in Europe and North America, however Khiri Asia, will only target Asian regional markets with a relatively short flight time to Bangkok.

"Khiri Asia will offer authentic travel experiences for increasingly discerning travel agents in Indian cities such as Delhi, Mumbai, Bangalore and Chennai," said Mr Kapur. "High quality personal service is our core proposition. It is reflected in our choice of hotels, itineraries and supplier partners."

The Khiri Travel Group has eight offices across Thailand and Indochina. Khiri Asia's prime destinations will be Bangkok, Chiang Mai, Phuket, Pattaya, Siem Reap, Luang Prabang, Hanoi and Ho Chi Minh City.

Mr Kapur said India was the perfect launch market for Khiri Asia. "The profusion of new airline routes out of India's gateway cities has brought India closer to Thailand and Indochina," he said. "The trend in the Indian travel market is for more frequent, shorter trips booked close to the travel time. The top end of the Indian market is well travelled and increasingly demands authentic travel experiences of real charm and personality. Khiri Asia is geared to serving such clients."

After establishing itself in India, Khiri Asia will turn to the Middle East, Singapore and Hong Kong.

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