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Forestdale Hotels has installed RateTiger’s
online channel management products across 13 of its 18 properties
as part of its revenue strategy to maintain rate parity across the
internet.
The British hotel chain, whose properties are
principally located in England, wanted to maximise occupancy and
rates by introducing rate parity across all booking channels
whilst reducing the impact it had on employee’s time.
“We needed to ensure rate parity
across all our distribution channels and it needed to be
accurate,” said Annie Jones, Sales Director. “Our hotels
had been limited to selling across a small number of
channels but by installing RTSuite, we
have been able to substantially increase our exposure to more
channels .The best way of doing this is through a channel
management solution that ensures all rates and inventory
allocations are accurate and updated in real-time. This provides
consistency.”
“Besides being able to manage more sites,
RTSuite has provided an immediate return on investment through an
increase in RevPAR. Right now, investing in a channel management
tool means we have been able to maintain revenue management at
hotel level rather than needing to recruit a full-time central
ecommerce manager.”
Forestdale Hotels began almost forty
years ago, with the acquisition of the Forest Park
Hotel, Brockenhurst, in the New Forest. The company has
grown steadily since then and now has eighteen hotels in
the UK.
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