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SAS has chosen the international technological
Plug&Sell platform developed by the Europ Assistance Group to implement
its tailor-made, multi-country, multi-channel travel insurance programme
throughout the world.
Within the framework of this agreement, using a
unique connection to Plug&Sell - the Europ Assistance Group's
comprehensive, personalised e-commerce solution for insurance and
travel assistance products and services - SAS will initially be
distributing tailor-made insurance in Sweden, Norway, Denmark and
the UK, all major markets for the Scandinavian airline company.
At the same time, SAS will be able to use the
Plug&Sell technology - already deployed in over 20 countries by
the companies in the Europ Assistance Group throughout the world -
to distribute travel insurance offers via its own websites and
call centres, using an extranet system.
This comprehensive agreement between SAS and the
Europ Assistance Group, via AON, will also benefit several other
companies in the SAS Group. Blue 1 and Wideroe will shortly be
offering tailor-made travel insurance programmes, starting in
Finland and Norway.
This international programme developed by the Europ
Assistance Group via its Plug&Sell platform will also help establish
loyalty with SAS' customers, by offering them tailor-made travel
insurance that factors in the country of residence, the
reservation class, the passenger profile, the destination and the
length of the trip.
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