Delta and Midwest Airlines have signed a multi-faceted
alliance agreement that will include reciprocity between the two
airlines’ frequent flyer programs, new joint marketing efforts and
expanded access to airport lounges throughout North America.
The agreement extends Midwest’s long-standing
marketing agreement with Northwest Airlines to the new Delta Air
Lines, which acquired Northwest last year. Under the new
agreement, Midwest and Delta frequent flyers will be able to earn
or redeem frequent flyer miles on either airline’s network through
the Delta SkyMiles, Northwest WorldPerks and Midwest Miles
programs. The addition of Delta’s route system to the previously
available Northwest network increases to 379 the number of
frequent flyer destinations available to Midwest customers.
is expected that the new codeshare arrangement will go into effect
in June 2009, while the frequent flyer portion of the agreement
will go into effect later this year.
As part of the agreement,
both airlines have agreed to engage in expanded marketing and
advertising campaigns to promote the new alliance with their
frequent flyers. It will also expand the existing
Midwest-Northwest airport club membership agreement to include
Delta Sky Clubs in the near future.
“Expanding our alliance
relationships to include Midwest Airlines is another customer
benefit created by Delta’s merger with Northwest Airlines,” said
Richard Anderson, Delta’s chief executive officer. “Delta and
Midwest make natural alliance partners given both airlines’ focus
on delivering excellent service and a quality product. Midwest
customers are known as some of the most loyal in the industry and
we look forward to welcoming them and earning their trust onboard
Delta flights from Milwaukee to Madrid to Manila.”
existing codeshare agreement with Northwest Airlines will be
phased out and replaced with the new Delta agreement. Both Delta
and Northwest will be using the Midwest code on flights they
operate on mutually agreed flights and city pairs. The Delta and
Northwest codes will not be available for use by Midwest on the
flights it operates.
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