Dusit International has appointed Tulaya Pornpiriyakulchai as Director of Marketing and
Communications. Ms Pornpiriyakulchai
will be responsible for all Marketing Services, Advertising and Public Relations of the
company, she will also be building the brand architecture of the company from
the new brand strategies launched in October last year.
Upon completing her Bachelor of Fine Arts in Communication Arts from Massachusetts College of Art, Boston, USA, Tulaya returned to
Thailand in 2001. She has worked at various establishments such as JSL Company Limited, Siam Piwat Company Limited and, most
recently, Lowe Worldwide international advertising agency. During her five-year tenure at Lowe, Tulaya gained immense work experience in
conceptual development, brand identity, strategic concept and IMC (Integrated Marketing Communications). She was later promoted as
Creative Vice President where she successfully developed the dusitD2 hotel brand concept, and
closely assisted Thai Airways International in its 2005 re-branding campaign.
Tulaya lived in the USA, Japan, Hong Kong and Taiwan collectively for over 20 years before returning to Thailand. She
has a deep understanding of cultural perspectives, creative flair and brand implementation skills.
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