flagship hospitality brand, Tiara Hotels & Resorts, has adopted a new brand name - Essque Hotels
- as it gears up to open its first property in 2009.
H.E. Mohammed Ali Al Hashimi, Executive Chairman of Zabeel Investments
said, “Essque was created as we felt it was the right time to introduce a brand that will become a benchmark in luxury hospitality. A number of sub-brands, covering a range of
hospitality services and operating as standalone and integrated business units, will eventually come under the Essque Group.”
Essque Hotels is currently in the process of finalising plans to open its first property, Essque, which is located at the heart of the Palm
Jumeirah in Dubai. Scheduled to open in 2009, the property will feature 309 luxury bedrooms and suites, a full-fledged spa, meeting rooms and a range of food and
beverage outlets. Essque will be part of the Tiara Residence project.
other recent news regarding: