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This
year, CNN International is supporting the ITB Berlin, the world's leading
travel trade show, as an Official Media Partner.
Commenting on the deal, Rani R. Raad, Senior Vice President for Ad Sales at CNN International, said, "As the leading channel for Travel and
Tourism clients, we deliver a highly desirable target audience. Working with Turner Commercial Productions, our dedicated, in-house
creative agency and production facility, we enable clients around the world to market themselves effectively and ITB Berlin is a natural fit for
us to demonstrate our powerful, multi-facetted offering to the range of visitors and suppliers that the event attracts."
As part of the media partnership, CNN International
is hosting run-of-site banner advertising of the ITB Berlin across its international website
which opened yesterday and ends on 9th March.
Dr. Martin Buck, Director Competence Centre Travel & Logistics, Messe Berlin, said, "Not only has the ITB Berlin evolved into one of the
most internationally important trade shows taking place in Germany, with its many press events it has also become an international media
event which is attracting a steadily increasing interest. Nowadays coverage of the ITB Berlin is a permanent feature in the calendar of
journalists serving business publications and other media, the daily press, general interest and trade publications, television, radio and the
online media. We are delighted to welcome CNN International as media partner of ITB Berlin this year.
It gives us the opportunity to expand our international reach."
CNN's Tourism Advertising Solutions & Knowledge (TASK) Group
also has a presence at the ITB Berlin within a specially branded 'TASK Lounge'. Situated at Stand 103a on the 3rd Floor in Hall 5 of the Messe Berlin exhibition centre, the TASK Lounge provides a setting for
visitors to ITB Berlin to network and consult with the CNN TASK Group on the development of strategic tourism advertising campaigns.
Launched last year, the TASK Group works directly with clients to offer advice, information and intelligence to enhance nation-
and brand-building efforts.
See
other recent news regarding:
Airlines,
Aviation,
Hotels,
CNN,
ITB,
Berlin,
Travel
Trade Shows
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