Tourism Australia’s 2009 Team Australia Business Events
Educational (TABEE), targeting Asia’s lucrative business events market, will be held in
Kuala Lumpur between 2 and 4 March 2009.
The event, now in its 11th year, is Tourism Australia’s largest trade event for the business
events sector in Asia and a joint marketing initiative of Business Events Australia (BEA) and
the members of the Association of Australian Convention Bureaux (AACB).
Tourism Australia Managing Director Geoff Buckley said the key focus of TABEE in 2009
was expanding Australia’s reach into the rich source of business from the 11 key markets in
“Our objective is to motivate and inspire buyers to consider bringing their next business
event to Australia. The event is a valuable opportunity for Australian sellers to educate key
clients from Asia about our capability to deliver outstanding business events,” Mr Buckley
said. “In recent years, Australia has seen some excellent growth in the business events sector
from Asia, particularly in the lucrative corporate meetings and incentive markets.
“This is the first time that TABEE has been held in Kuala Lumpur and Tourism Australia is
pleased to be expanding our reach in the critical Asian marketplace, at a time when new
business opportunities will make a meaningful impact to the Australian tourism
TABEE includes a three day program of business forums, one-on-one appointments,
seminars, events and special briefings between members of the Association of Australian
Convention Bureaux (AACB) and key buyers from the business events market across Asia.
Head of Business Events Australia, Joyce DiMascio said that in 2009 there would be a
major focus on Australia’s capability to host green events.
business events sector is leading the way when it comes to sustainability
and corporate social responsibility (CSR) and this will be at the forefront of our
communications in 2009.
“With more than
A$4.8 billion invested across the country in new business events
infrastructure, catering to the growing needs of international conference, incentive and
business delegates, TABEE will showcase the new and diverse tourism products designed
for this important sector,” Ms DiMascio said.
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