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The Pacific Asia Travel Association (PATA) and Africa Travel
Association (ATA) have renewed a Memorandum of Understanding to further strengthen cooperation
between the African and Asia Pacific travel and tourism industries.
The original partnership between the two associations was formed at ATA’s 31st Congress in Ghana in May
2006. Since then, several exchanges and cooperative activities have been held under the auspices of the
ATA-PATA MoU. These activities have included reciprocal visits and staff
training, shared marketing opportunities at selected trade shows, and reciprocal participation and speaking opportunities at ATA and
PATA events.
The renewed two-year
MoU (August 2008 to August 2010) was signed by PATA President and CEO, Peter de
Jong, and ATA Executive Director, Edward Bergman, in August. The MoU includes commitments to
explore joint research projects and shared efforts to develop a sustainable tourism approach to climate
change.
“ATA has gained much momentum in recent years and we are delighted to support their excellent work,”
said Mr. de Jong. “As Asia Pacific becomes a global leader, both as a destination and as a source market, we
clearly have Africa in our sights as an important tourism partner, with ATA as its strategic voice.”
“Both associations have renewed their commitment to engage in an ongoing dialogue to explore ways to
support each others missions and goals,” added Mr. Bergman. “By sharing and combining resources, we can
be on the cutting edge of Africa-Asia Pacific tourism promotion and marketplace investment.”
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