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A
new hospitality company, HMH – Hospitality Management Holdings, has
been launched in Dubai. HMH consists of 6 independent firms out of which 4 are hotel management companies.
H.E. Sheikh Mohammed bin Faisal Al
Qassimi, Vice-Chairman, Coral International Hotels, Resorts & Spas said,
"We have had remarkable growth ever since the launch of Coral International Hotels, Resorts & Spas in 2004. Within 4 years we have created 4 strong hospitality
brands. This necessitated the formation of a parent company i.e. HMH. The move follows the decision taken by the board of directors and is
part of our efforts to restructure the corporation."
The business operations of any of the subsidiaries under HMH will not change as a result of the organization. Following the reorganization,
Coral International’s current directors will serve as the directors of
HMH.
Michel Noblet, Managing Director, Coral International Hotels, Resorts & Spas
said, "The creation of HMH is part of our strategy of consolidation. While giving a boost to our brands, it will strengthen our position
tremendously. Single, independent entities are diminishing worldwide and the big groups growing. The formation of HMH would help us to
align our company’s structure better with our subsidiaries while giving us the flexibility to achieve our global development objectives. In
addition, it will help us to meet the challenges from the emerging markets and the competition. At this point it is extremely important for us to
position ourselves strongly to materialize the upcoming
opportunities."
The group has been aggressively expanding in the Middle East with four niche brands and has already signed 40 projects across the
region. It now has a strong interest in Asia, particularly China, India and Pakistan. Africa too remains big on its plans with several projects
already lined up in North and South Africa.
Highlighting the ambitions of HMH to expand internationally, Michel said,
"We are well placed for the future and are looking for a bigger presence in the Middle East, Asia and Africa. The move is aimed to maximize HMH’s presence beyond the region as well as to open other
strategic options for the group. Our objective is to develop 100 hotels in the coming 4
years."
Michel
added, "Real growth lies in niche markets. Hospitality is all about providing guests services and products tailored to their needs.
We offer our clients a full spectrum of choice in terms of hospitality - from top-end luxury hotels to select service hotels, budget hotels and
serviced apartments. Each of our brands – Coral International Hotels, Resorts & Spas, Corp Executive Hotels, ECOS Hotels and EWA Hotel
Apartments – are designed to provide its clientele a unique
experience."
HMH is gearing up for a huge splash at the
upcoming Arabian Travel Market
in Dubai. The company has booked two independent stands, both in Hall 1 (Stand No. HC 550 and HC 540) next to each other. While one will be dedicated to HMH the other will be
shared by the four brands under the umbrella i.e. Coral International Hotels, Resorts & Spas, Corp Executive Hotels, ECOS Hotels and EWA
Hotel Apartments.
"ATM will be the perfect opportunity for us to introduce HMH to the
trade," Michel said.
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