Singapore Visitor Arrivals for December 2007

In December 2007, Singapore welcomed 947,000 visitors, representing a growth of 4.8% as compared to December 2006. This sets a new record for the month of December. Visitor days were estimated to reach 3.5 million days, an increase of 10.4% in comparison to December 2006.

Indonesia (204,000), P.R. China (98,000), Australia (79,000), India (70,000) and Malaysia (69,000) were Singapore’s top five visitor-generating markets. These markets accounted for 55% of total visitor arrivals for the month.

Surpassing the previous record in July 2007, visitor arrivals from Australia recorded an all-time high of 79,000 visitors in December 2007.

Singapore gazetted hotels were estimated to generate Sin$153.4 million in room revenue, representing an increase of 20% over December 2006 and setting a new record for the month of December.

The Average Room Rate (ARR) in December 2007 was estimated at Sin$209, representing an increase of 25.1% over December 2006 and setting another record for the month. The Average Occupancy Rate (AOR) for hotels was estimated to have reached 82% in December 2007, posting a 3.2 percentage point decrease over December 2006.

2007 Visitor Arrivals Round Up

Singapore welcomed 10.3 million visitors in 2007, registering a 5.4% growth over 2006. This is the highest visitor arrivals ever recorded in a single year for the Singapore tourism sector. Visitor days were estimated to reach 38 million days, setting another record and posting an increase of 13.4% in comparison to the previous year.

For the full year of 2007, Indonesia, China, Australia, India and Malaysia were Singapore’s top five visitor-generating markets. These markets accounted for 51% of total visitor arrivals.

Nine of the top 10 markets posted growth, with eight markets achieving record high visitor arrivals in 2007, namely Indonesia, P.R. China, Australia, India, United Kingdom, South Korea, the Philippines and U.S.A.

Among these 10 markets, India (+14%), Australia (+11%), the Philippines (+8%) and P.R. China (+7%) recorded the highest growth.

The strong growth and record arrivals of 749,000 pax from India can be attributed to the positive economic growth, rising disposable incomes as well as strategic advertising and tactical promotions. This year, Singapore also welcomed its ten millionth visitor from India.

In addition, the expansion of low cost carriers, attractive air and travel promotions, strong currency appreciation and aggressive in-market campaigns, bolstered the growth in visitor arrivals from Australia, the Philippines and P.R. China.

Gazetted hotel room revenue was estimated to reach Sin$1.85 billion (+22.8% over 2006). Average Room Rate (ARR) for 2007 was estimated to reach Sin$202, an increase of 23.1% over 2006. Average Occupancy Rate (AOR) reached 87%, registering a 1.7 percentage point increase over 2006. Both ARR and AOR registered all-time record highs. Hotel room revenue for 2007 was estimated to reach an all-time high of Sin$1.85b, an increase of 22.8% over 2006.

See also: Singapore Visitor Arrivals for November 2007 and other recent news regarding: Travel News Asia, Singapore, Visitor Arrivals, MasterIndex, Travel Monitor, Research, Survey