Transformers, the blockbuster celebrated for its
spectacular action sequences and special effects, will now be developed as a new theme park mega-attraction in a partnership between Universal Parks & Resorts, Hasbro and
The attraction will fuse 3D-HD media, mega special effects and stunning robotics with a ride system that will transform perceptions of theme
park experiences. The rides are scheduled to make their debuts first at Universal Studios Singapore and then at Universal Studios Hollywood,
both prior to summer, 2011.
Transformers’, Earth’s humans are caught in the middle of an intergalactic war between the friendly Autobots and the evil
Decepticons, which are able to change into a variety of objects, including cars, trucks, planes and other technological creations.
Tom Williams, Chairman and CEO, Universal Parks & Resorts,
said, “Transformers will be a jewel in our collection of world-class rides based on
great movies. We’re thrilled to be collaborating with Hasbro, DreamWorks, director Michael Bay and the film’s executive producer, Steven
Spielberg, who has been responsible for so many of our signature rides and
Steven Spielberg serves as creative consultant to Universal Parks & Resorts and has worked closely with the company in the creation of some
of the world’s most innovative theme park attractions. Those attractions include Jurassic Park – the Ride, a featured attraction at UP&R parks in
Orlando, Hollywood and Japan, the E.T. Adventure at Universal Orlando and Universal Studios Japan, and the War of the Worlds sets at
Universal Studios Hollywood.
Tan Hee Teck, Chief Executive Officer of Resorts World at Sentosa, the mega resort that is home to Universal Studios Singapore,
said, “It is
great that Asia will be the launch pad for the first Transformers attraction. Transformers was introduced to the United States in 1983 but traces
its roots to Asia. Optimus Prime, Bumblebee and Megatron are familiar names to Asian audiences, who grew up with the robot toys and love the
movie. When Transformers opens in Universal Studios Singapore in 2011, it will be the first of its kind in the world. We may see a surge of
Director Michael Bay and Executive Producer Steve Spielberg presented
Transformers in 2007. Transformers broke box office records on
its way to gathering worldwide gross revenues of over $706 million – the highest non-sequel gross of any movie in 2007 – and three Academy
Award nominations. The sequel, Transformers: Revenge of the Fallen, is scheduled to be released by Paramount Pictures in the United States
on June 26, 2009.
Resorts World at Sentosa will showcase the exciting Universal Studios Singapore at the inaugural ITB Asia trade show at Suntec Singapore
from today (22 October) to October 24. Its booth, which will feature a giant 5m-by-2m 3D architectural model, is located at Hall 602, J15.
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