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The 50th edition celebrations of the Hong Kong Open this year, held at the Hong Kong Golf Club from 20th – 23rd November, have been
boosted by the news that Emirates Airline will extend its sponsorship deal to 2011.
The new three-year sponsorship deal continues Emirates’ successful partnership with the world-renowned golf tournament, which this
year will be the second event in the ‘Race to Dubai’. Emirates will continue to be the UBS Hong Kong Open’s Official Airline following on from
the initial four-year sponsorship.
Mike Simon, Emirates’ Divisional Senior Vice President, Corporate Communications,
said, “The Hong Kong Open is one of the most eagerly
anticipated events in the Hong Kong sporting calendar and is a huge draw for both national and international golf fans. We are very excited to
be an integral part of the tournament, which is an excellent platform to connect with our customers and passengers.
“Sports sponsorship is an important component of our marketing strategy and our close association with the Open has helped enhance our
brand awareness and business in the region.”
For this year’s tournament, Emirates will sponsor the seventh hole at the Hong Kong Golf Club, renaming it the ‘Emirates A380 Par 4’, in
celebration of the delivery of the first three of 58 Airbus A380 aircraft that the airline has on order. Emirates will make a donation to the Youth
Outreach Charity for every professional who birdies the hole over the four days of play.
In addition, Emirates will run a number of promotions during the tournament including ‘Spot The Emirates Cap Competition’, ‘Hole-In-One
Charity Contest’ and ‘Pro-Am Charity Closest to the Pin Challenge’ which offer a prize pool of five return Business Class tickets to Dubai and a
two night stay in Emirates Hotels & Resort’s city-based hotel, The Harbour Hotel & Residence. Skywards, Emirates’ frequent flyer
programme, will also be offering golf fans the chance to win 200,000 Skywards Miles.
In the China region, Emirates has been Official Airline to three golf tournaments in 2008; the BMW Asian Open (24th to 27th April - Shanghai),
HSBC Champions (6th to 9th November - Shanghai) and the UBS Hong Kong Open.
First held in 1959, the Open is
one of Hong Kong’s oldest professional sporting events and is considered one of the jewels in the crown of Asian golf. It
has always been staged at the same venue, the historic Hong Kong Golf Club in Fanling, and is tri-sanctioned by the Hong Kong Golf
Association, Asian Tour and the European Tour.
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