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Members of Etihad Airways’ loyalty programme, Etihad Guest, have donated more than half a million
miles to humanitarian and environmental charities and projects across the world through the scheme’s innovative reward shop.
Four humanitarian charities and one environmental organisation have become partners of the programme since its 2006 launch to provide
members with the opportunity to donate their miles to more than 10 projects worldwide.
The projects vary from helping AIDS orphans in Thailand, to children needing open heart surgery in Sri Lanka, as well as matters closer to
home such as the Special Care Centre in Abu Dhabi which aims to provide support and learning for physically and mentally challenged
children.
Among the different environmental projects the most popular is the CO2 emissions project from “Climate Care” which allows Etihad Guest
members to use their miles to virtually offset the production of carbon dioxide and other greenhouse gases.
Peter Baumgartner, Etihad Airways’ executive vice president marketing and product,
said, “Charity donations, whether humanitarian or
environmental, have become incredibly popular with members of the Etihad Guest programme as it provides an ideal opportunity for them
to contribute to those less fortunate or to environmental projects across the world.
“The Etihad Guest reward shop has been specifically designed to offer our members maximum flexibility on how they spend their miles
whenever they are accrued, whether it is in the lifestyle, shopping or donations section.”
The donation section of the Etihad Guest reward shop works by converting the accrued miles into cash which is then donated to the
specific charity in the name of the member.
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