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Following its successful staging in Hong Kong in 2007, Asian Aerospace, the leading aerospace and aviation event in Asia with a 28-year
history, will return to Hong Kong with a bigger and better edition in September 2009.
The success of the first repositioned edition of Asian Aerospace in Hong Kong last year, which climaxed with the iconic flight of the
Airbus
A380 over Victoria Harbour, demonstrated the industry demand for a show focused on the business and commercial aviation industries.
“The positive response from the global aerospace industry to the relocation of Asian Aerospace to Hong Kong in 2007 under an innovative
B2B format was very encouraging. In addition, the full support from the Chinese aerospace industry and the related Hong Kong authorities
was a critical element in the event’s success,” said Mr Mike Rusbridge, Chairman, Reed
Exhibitions the organizer of Asian Aerospace.
Asian Aerospace International Expo and Congress 2007 attracted over 575 exhibiting companies and over 11,000 trade visitors from 63
countries. More than 521 media from 21 countries visited the four-day event, alongside representatives from more than 150 airlines from
around the world.
Unlike other air shows, Asian Aerospace is a professional event dedicated to the entire commercial and civil aerospace and aviation
industry. “By excluding military wares and general public audience, Asian Aerospace’s offering is targeted at civil aviation players at every
level of the chain supply. This focus creates the perfect environment for business,” explained Mr Clive Richardson, Senior Vice President,
Aerospace & Aviation Group, Reed Exhibitions.
Exhibiting companies supplying components, aircraft parts, airframe manufacture, engines, aircraft interiors services such as maintenance,
repair and overhaul (MRO), avionics, freight equipment and services, software and tools, ground services equipment, airport furniture,
airport control tower equipment, passenger terminal baggage systems among others, will be able to meet buyers from the various divisions
of airline carriers, airport operators and regulators, with a particular emphasis on Chinese trade professionals.
“We are witnessing tremendous developments in the Chinese aeronautical sector such as the impending merging of AVIC I and II, and the
announced launch of a new consortium to design and build a 150-seater aircraft. By 2020, we expect at least two Chinese airlines to be
among the world’s top 10 in terms of fleet size, capacity, traffic carried and revenue and nearly 100 new airports to be built on the mainland.
These developments further demonstrate the central role China is playing within the industry,” added Mr Richardson. “Asian Aerospace’s
new location, at China’s doorstep, positions the show strategically to enable exhibiting
companies to access this particular market and audience.”
To deliver the targeted attendees particularly from China, new elements to the marketing plan include a hosted buyers program (where
exhibitors can nominate their desired buyer attendees), promotional road shows across key Asian and Chinese cities, and the formation of
the China Club, an exclusive gathering of industry captains with a keen stake in the large China market.
In addition, the high profile AA Congress, organized in conjunction with the Flight Group, and a series of conferences aiming to deliver
greater value and benefit to the targeted attendees will begin on Monday, September 7, 2009. The 2009 conferences will focus on innovation
and new technologies, with industry-relevant themes such as aircraft financing, MRO, air safety, air operations, airworthiness, network
planning, training, e-documentation and other converging areas of concerns between airport operators and regulators.
The exhibition, featuring around 900 leading suppliers, will begin on Tuesday, September 8, 2009 and will run for three days. “We are
broadening the spectrum of exhibiting companies to capture the entire supply chain within the commercial aerospace and civil aviation
sectors. In addition to new exhibition segments focusing on MRO, airport infrastructure and passenger terminals, there are plans to work
with like-minded partners on emerging trends such as airport cities,”
said Mr Richardson.
The next edition of the biennial show
will be held at Hong Kong AsiaWorld-Expo from September 7-10, 2009.
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