Starwood signs New aloft Hotel in China

Starwood Hotels & Resorts has signed an agreement with C.M. Enterprises to develop an aloft hotel in Nanhai Science & Technology Industrial Park, Foshan City of Guangdong Province in China. Set to debut in 2010, the 200-room hotel will be the first international branded hotel to open in Nanhai.

“We are thrilled with the signing of aloft Nanhai – Foshan! This signing is certainly timely, especially with the upcoming opening of our first aloft in Asia and in China: aloft Beijing – Haidian. Guests traveling to Foshan for business or pleasure won’t have to settle for one or the other, thanks to aloft. Our bar w xyzSM is sure to be a hub of activity for locals and visitors alike, and our meeting space and guestrooms will inspire even the most jet-lagged business traveler,” said Mr. Qian Jin, Senior Vice President, Operations, China & Taiwan, Starwood Hotels & Resorts.

Located in the Nanhai Science & Technology Industrial Park, aloft Nanhai - Foshan will offer a fresh, fun and affordable way to enjoy Foshan City and all of the commercial, cultural and historical sites it has to offer.

Located in central Guangdong province, and adjacent to Hong Kong, Macau, Foshan is the third largest manufacturing base in the Pearl River Delta after Shenzhen and Guangzhou. Once home to a strong State-Owned Enterprises sector, its current economic strength lies in privates firms and Township and Village Enterprises. An old town dated many centuries ago, Foshan is also famous for its porcelain industry, Chinese temples and traditional Chinese architecture.

The centerpiece of the aloft room is the ultra-comfortable signature bed, and large stylish bathrooms that complement the guest experience with oversized walk-in showers and amenities created by Bliss Spa. Each aloft room is also a combination high-tech office and entertainment center, featuring wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.

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