Costa Crociere Group has made the following executive appointments in two of
its cruise lines: Iberocruceros and Costa Cruises.
Iberocruceros was created in September 2007 as a joint venture between Costa Cruises (which
owns 75% of the company) and Spanish tour operator Orizonia Corporación (with
a 25% stake). For the purpose of reinforcing the executive structure of the new cruise line, so as to support
its expansion in Spain, Mario
current Senior Vice President Sales & Marketing Europe and New Markets for the Costa
Cruises fleet, has been appointed President of Iberocruceros.
Mr. Martini will be reporting to the Iberocruceros Board of Directors, chaired by Costa
Crociere S.p.A. Chairman & CEO Pier Luigi
Iberocruceros’ General Manager Alfredo Serrano, Sales & Marketing Director Carlo Schiavon and Finance Manager Roberto Alberti
will all be reporting to Mario Martini. Mr. Martini will also continue to represent the Costa
Group in industry associations.
62-year-old Martini, who was born in Camogli (Genoa - Italy), joined Costa Cruises in 1969
and over the years has held a range of positions of increasing responsibility both on board the
ships in the historic Costa Cruises fleet and in the Sales Department in the
company’s Genoa Headquarters as well as in the South American, Spanish and French markets, including three
years as Sales Director for Southern Europe based in Paris.
At the beginning of 2002 he returned to Genoa to take up the position of Sales Director Europe,
followed by his appointment as Senior Vice President Sales & Marketing Europe and New
Markets. Mr. Martini is fluent in five languages, including Spanish and Portuguese.
President of Costa Cruises, the leading cruise company in Europe, will take
over the responsibility for sales initiatives in Europe and New Markets. All the Country
Managers will be reporting to him.
Costa Cruises’ current Vice President Corporate Communication
Greppi, who reports
to the company’s Chairman and CEO Mr. Foschi, will be in charge of the new Corporate
Marketing & Communication Department, reporting also to the President.
The newly created Corporate Marketing & Communication Department will strive to
implement a common international communication strategy supporting the brand and the
corporation while addressing the specific needs of the target market segments.
Fabrizia Greppi, who is 43 years old and was born in Lecco
(Italy), is a Political Science graduate (major in marketing and communication) and also has a Masters in Corporate
Communication. She joined Costa Cruises in 2001 after ten years in leading business
communication companies where she was in charge of marketing and corporate
communication activities for major Italian and international consumer brands.
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