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Best
Western is currently developing 25 hotels in Gulf Cooperation (GC) countries which will
make it one of the most extensive hotel chains in the Middle East by 2011.
Earlier
this year the company signed a partnership agreement to appoint Mohebi Investment as Best Western’s area brand developer
with a brief to manage and oversee company developments throughout the Middle East. The agreement also
appointed Mohebi Aviation as operator of the Best Western international sales office in Dubai, with responsibility for sales and marketing, promotions and public relations
around the region.
“The economies of the Middle East are in the midst of a phenomenal growth phase which is fully supported by their governments and
which involves a particular emphasis on tourism development, an area where they have considerable resources and potential. Acting on
these strong signals, the hospitality sector is expanding accordingly,”
said Glenn de Souza, Vice President International Operations
Asia, Best Western International.
Best Western’s primary focus
on the Middle East region is initially on the UAE, Kuwait, Saudi Arabia, Bahrain,
Oman and Qatar.
The first Best Western hotel in Dubai, Best Western Residences, is currently under construction. The 220-room hotel commands a prime
location within Dubai’s main business and shopping district and is only 30 minutes from the international airport. The hotel has been
designed to appeal to short and long-term business and leisure guests, with a target to achieve 80% occupancy within its first year of
operation.
“Best Western has big plans to expand the brand throughout the prospering Gulf region,” added
de Souza. “We are also closing in
on two Best Western Premier hotels in Muscat, capital of Oman.”
The two hotels in question feature 180 and 250 rooms and are located within 15 minutes’ drive of the international airport.
“We will continue with this strategy of marking out hotels in prime locations as we pursue our certain goal of having the highest profile and the most hotels in
the Middle East even within the short, three-year time-frame we have set ourselves,” the executive concluded.
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