Sir Richard Branson is the latest influential personality to endorse the
PATA's "CEO Challenge 2008: Confronting Climate Change".
The Chairman of the Virgin Group,
Sir Richard, said, "Global warming is the biggest challenge facing mankind today and we must all do everything
possible to reach a consensus on how to meet it."
"CEO Challenge 2008: Confronting Climate Change" will take place in Bangkok
on April 29-30, 2008.
At the event, PATA will challenge influential travel and tourism industry leaders from all sectors to agree to and sign a defining industry
response to climate change, one of the greatest global threats to travel and tourism.
"There is no doubt that global warming is one of the most important issues of our time," said Cathay Pacific Airways Chief Executive Mr
"There is equally little doubt that the aviation industry must take a lead in confronting the challenges of climate change," he added. "Sadly,
extreme and completely misleading views about aviation's impact on global warming have taken root, especially in Europe.
"PATA's initiative provides an opportunity for the Asian region to make a more constructive and pragmatic contribution to the debate. And
we as an airline are willing to take part in the debate by committing to actions that seriously address climate change."
"PATA CEO Challenge" is a new annual event which PATA organises in lieu of the previous PATA Annual Conference.
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