HEDNA Meeting in Singapore to Focus on Electronic Travel Distribution

If the concept of electronic distribution is confusing or as a seasoned travel industry professional you’d like to know the latest trends in electronic distribution, then you may well find some of the answers you need at the HEDNA conference in Singapore, to be held 18 October 2007 at the Grand Hyatt Singapore.

HEDNA is bringing together many of the top industry gurus for the conference. The meeting kicks off with a keynote address by Craig Hewett, Founder and Chief Marketing Officer of Bezurk, a leading travel search engine for the Asia Pacific region.

HEDNA has also lined up a series of panels that will give information on how better to achieve the results needed. The panels are: 

Corporate Travel – It is no secret that online booking engines are giving tradition travel agency models a run for their money. Trends indicate that adoption in online booking engines directly affect a travel manager's bottom line while offering a broader array of options to the traveling executive. What impact do these booking engines have on the travel industry and what do we need to do now in terms of content to most effectively sell under this adapted booking model?

Global Distribution System (GDS) – GDSs are flourishing as a viable part of the travel industry. What do we need to do as travel industry partners to embrace opportunities that the GDSs have to offer? What is the best means to collaborate towards common goals and objectives? What forums are available to work towards a better tomorrow for both parties?

Online Travel Agencies (OTA) – With growth in travel industry brand-dot-com websites, what role do OTAs really play in our business today and going forward? This panel will address the role of OTAs in today's changing online business environment and how we as travel industry partners can collaborate in a mutually profitable environment.

Besides this wealth of information from the top experts in the field, participants will have ample opportunity to network with the speakers and your colleagues. The cost of the conference is US$150.

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