India's Lemon Tree Hotels signs deal with SynXis

SynXis, a Sabre Holdings business that provides hotel distribution and Internet marketing services globally, has signed an agreement with Lemon Tree Hotels, an Indian chain of upscale, full service, moderately priced hotels.

Lemon Tree Hotels will merchandise its properties online using SynXis's new booking engine, Guest Connect, and will be switching its properties' GDS/IDS representation to SynXis throughout the year starting with the new property at the East Delhi Mall. Lemon Tree Hotels will use the RedX Distribution Management System to manage rates and inventory across all channels and ensure guests are getting the best value while still maximizing Lemon Tree's profitability. SynXis's growing team in Asia Pacific, which includes offices in Singapore and Hong Kong, will support Lemon Tree's expansion plans with distribution and marketing opportunities aimed at boosting their visibility throughout India.

"We had the benefit of seeing the SynXis team in action this summer at HITEC and we were particularly impressed with their energy and enthusiasm," said Rahul Pandit, Vice President-Operations for Lemon Tree Hotels. "We spoke to many SynXis customers and were happy to hear how passionate they are about working with SynXis. This was a good indicator of how SynXis truly partners with their customers to ensure a successful relationship."

RedX Property Connect will integrate data seamlessly between RedX and other systems critical to the Lemon Tree Hotels operations and marketing efforts including property management systems (PMS) and revenue management systems (RMS).

"While looking at new technology solutions it was clear that a one-size-fits-all approach would not work for us; we wanted the freedom to select the best in each class," added Pandit. "The SynXis integration products make it easy for us to choose the solutions that best fit our needs. The SynXis Technology Partner Program proves that they are serious about getting other vendors to work together for the benefit of the customer; this is certainly a refreshing approach."

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