Innovative New Stand for Emirates at this years Arabian Travel Market in Dubai

Emirates is preparing to unveil a giant globe, which will form the centrepiece of a spectacular stand at this years Arabian Travel Market in Dubai.

Standing 9.5 metres in height and boasting a 484 square metre footprint, the 3-storey Emirates Globe will primarily showcase Emirates Hotels and Resorts, the group’s new premier hospitality management division. 

A special zone, equipped with interactive presentations, will be set up to give visitors the real touch and feel of the award winning Emirates Al Maha Desert Resort and Spa, nestling serenely in the Dubai Desert Conservation Reserve.

Following a One Continent theme, a similar area will bring home the warmth, hospitality and luxury of the Emirates Wolgan Valley Resort and Spa in Australia, right down to the actual premium furnishings.

Mr Simon said, "This is a fantastic opportunity to raise the profile of Emirates Hotels and Resorts. In addition to the much decorated Emirates Al Maha Desert Resort and Spa and our Emirates Wolgan Valley Resort and Spa in Australia, our exhibition will also have a wealth of information about the other properties within the Emirates Hotels and Resorts division."

They are; Emirates Marina Hotel & Residence (opening September 2007 in Dubai), Emirates Green Lakes Serviced Apartments (opening early 2008 in Dubai), and Emirates Park Towers Hotel & Residence – scheduled for completion in 2010, also in Dubai.

Among the globe's other features are meeting rooms, a bar and catering facilities, a VIP reception area and images from the latest Emirates cabin crew photo shoot. 

On the fringes of the stand, visitors will be able to sample the facilities in Emirates Airline First Class (available on the Airbus A340-500) in a specially recreated cabin area.

The groundbreaking project has been steered by the Emirates' in-house promotions team, in conjunction with UK-based designers, The Pulse Group Limited.

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