ASTA announces Results of Travel Destination Survey

The American Society of Travel Agents (ASTA) today announced the results of a survey conducted on the “best value” travel destinations. In addition, agents identified popular “up-and-coming” destinations, as well as agents’ favorite domestic and international spots.

Kathryn Sudeikis, CTC, ASTA’s president and CEO, said, “ASTA members are in the know when it comes to all types of travel and destinations. Whether a client is looking for a relaxing get-away at an excellent value or wants to be among the first to visit an upcoming destination, travel agents are there to help make their customer's travel dreams a reality. Access to this type of strategic research is what sets an ASTA agent apart from the rest.”

Ranking number one on the top 10 list of “best value” destinations is Mexico, with Mayan Riviera accounting for one-third of its votes. Orlando helped boost Florida’s percentage, coming in at number three. China rounded out the list at number 10, and is the best value destination furthest located from the United States. Additional top 10 destinations include Las Vegas, Cruises, Dominican Republic, Hawaii, Jamaica, Canada, the Caribbean (excluding the Dominican Republic and Jamaica) and Costa Rica, in order.

When asked to identify the top three “up-and-coming” destinations, respondents named Costa Rica number one, followed by Dominican Republic. China and South America were a close third. Finishing the list were Belize, Cabo San Lucas, Mayan Riviera, Eastern Europe, Italy, Canada, Vietnam, Africa and India. 

Respondents’ personal favorite domestic destinations ranged from the sunny destinations of Hawaii and Las Vegas to the scenery of Colorado and Alaska. However, when asked to list only one favorite domestic destination, the majority chose Hawaii. Other personal favorites include Orlando (Disney), New York City, Florida (excluding Orlando), California, San Francisco and New Orleans. Agents’ international favorites included Italy, England, Europe, Mexico, France, the Caribbean, Ireland, Africa, Jamaica and Spain.

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