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KLM
is to outsource all its sales and reservations operations to Amadeus Altéa Reservation,
a community-based, multi-channel sales and reservation platform.
KLM is the third SkyTeam carrier - after Air France and CSA Czech Airlines - to select Altéa Reservation, which today drives airline ticket sales
representing over 400 million passengers boarded per year.
Through the agreement, KLM will use Amadeus Altéa Reservation to process ticket sales in its own sales offices and call centres, as well as
bookings from Amadeus travel agencies and other Global Distribution Systems.
Altéa Reservation’s “community” structure means KLM will use the same sales platform as close to 150 airlines and over 78,000 travel agencies.
Among the benefits this will bring KLM are:
- the ability to ensure reliability of flight, fares and passenger information throughout all its sales channels.
- the opportunity for both KLM and its sister airline, Air France, which already uses Altéa Reservation, to better serve their customers through
increased standardisation and data exchange. The move also presents opportunities to achieve further cost synergies in distribution.
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in addition to the airline’s inventory, KLM agents will also have access to a wide range of information and booking capabilities on other travel service suppliers, giving them the opportunity to provide passengers with more complete travel packages and therefore, further contribute to the delivery of a higher quality service throughout their journey.
See
other recent news regarding:
Airlines,
KLM,
SkyTeam,
Amadeus,
GDS
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