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AirAsia
is expanding its reach and distribution network by collaborating with Galileo International to have its low fares and
inventory available on the Galileo GDS platform. Galileo International is a leading global distribution system (GDS), and subsidiary of Cendant Travel Distribution
Services (TDS).
The launch of Galileo Flight Integrator is expected to boost revenue and enhance productivity for travel agents, as it provides Galileo agents with access to AirAsia’s full
range of fares including periodic promotional fares. In addition, the seamless web based service also empowers agents to conveniently access over 200 daily flights on
AirAsia, allowing more choice and flexibility to book low fares thus rendering the Galileo Flight Integrator an attractive tool for travel agents.
The agreement includes AirAsia subsidiary airlines, Thailand-based Thai AirAsia and Indonesia-based Indonesia
AirAsia.
According to Brad Holman, VP Subscriber Sales, Cendant APAC, this development
has far reaching implications for Galileo’s broader success in the region.
“AirAsia is widely acknowledged as the business leader amongst Asian low cost carriers and its decision to make its inventory available to travel agents via our GDS is
testament to the value that we provide to airlines and travel agents alike,” stated Mr. Holman.
Mr. Holman went on to say that “We are particularly excited about this unique relationship with AirAsia, which underscores Cendant TDS’s drive to deliver breakthrough
partnerships and diverse product offerings matched by no one in the global travel and tourism industry.”
Kathleen Tan, Executive Vice President, Commercial of AirAsia
said “AirAsia is already an established brand name in the travel industry. This partnership with
Galileo International will enable us to serve an even larger and wider network of markets that has an appetite for low fares, not previously catered for. This strategic move
allows us to be more accessible, and expand our sales potential into markets which we are not represented. Likewise, we also recognize that there is an integral part of
the market that is served by travel agents. Our partnership with Galileo International allows us to tap into these markets to enhance awareness of our brand globally,
while positioning AirAsia as a key player in the global market.”
The collaboration, a first for both companies, is set to benefit Galileo subscribers in over 50,000 travel agencies worldwide, while introducing AirAsia for the first time to
markets via a major and well-established distribution channel.
Galileo agents across the globe will be able to increase sales and grow revenue by offering AirAsia low fares extensively throughout the airline’s growing route network
to over 60 destinations in nine countries (Malaysia, Thailand, Indonesia, Singapore, Macau, China, Vietnam, Cambodia and the Philippines) across the region.
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